SEO and content services designed around your goals.
From finding your next search opportunity to building a more efficient content operation, I help you turn marketing priorities into practical, measurable work.
Choose a focused project or build an ongoing partnership around your team's needs.
SEO strategy and research
Know where to compete before investing in content.
Effective SEO starts with understanding how your audience searches, what your competitors are doing and where your business has the strongest chance to stand out.
I turn search data into a prioritised plan that connects audience intent, market demand and business goals.
What's included
- Keyword research and search-intent analysis
- Competitor and SERP analysis
- Keyword clustering and content mapping
- Content gap and opportunity analysis
- SEO audits and existing-content reviews
- Content prioritisation and editorial roadmaps
- International and regional SEO content research
Ideal for: teams entering new markets, restructuring their content strategy or looking for a clearer direction for organic growth.
SEO content and optimisation
Content with a clear purpose, from the first click to the next action.
Good SEO content combines search intent, subject-matter understanding, editorial quality and a clear user journey.
I support the whole content process: research, briefs, production, optimisation and performance analysis.
What's included
- SEO content briefs and editorial guidelines
- Blog articles and educational content
- SEO landing pages and service pages
- Content refreshes and on-page optimisation
- Metadata, headings and internal-linking recommendations
- Content calendar development
- Freelancer briefing, management and quality control
- Content performance and conversion analysis
Ideal for: marketing teams that need reliable content execution, stronger editorial standards or extra SEO expertise without growing their permanent team.
AI-powered SEO content workflows
Scale your content process without losing control of quality.
AI can speed up content production, but useful results depend on the system behind it.
I build structured AI-assisted workflows that take teams from research to briefs, drafts and editorial review with more consistency. They combine specialised agents, knowledge bases, reusable prompts, templates and human oversight.
What's included
- AI content workflow audits and planning
- SEO research and SERP-analysis workflows
- AI-assisted content brief generation
- Article-writing and content-review agents
- Brand guidelines and knowledge-base integration
- Prompt and output-quality frameworks
- Google Sheets and Apps Script integrations, where useful
- Human review and quality-assurance checkpoints
Ideal for: content teams and agencies that want to produce more efficiently, standardise deliverables and make AI-assisted content reliable.
Ongoing SEO content support
Extend your team without adding complexity.
For teams that need consistent execution, I provide ongoing support across research, briefs, content production, optimisation and reporting.
The scope is shaped around your priorities, existing processes and internal resources.
Possible areas of support
- Monthly keyword and content opportunity research
- Content pipeline planning and management
- Freelancer coordination and editorial review
- Content production and publishing support
- Performance reporting and optimisation recommendations
- Collaboration with SEO, product marketing and regional teams
Ideal for: in-house marketing teams, growing businesses and agencies that need an experienced SEO content specialist on a flexible basis.
Supporting the rest of your content marketing
SEO is the focus, but content rarely lives in search alone. With my team, I also support:
Social content
LinkedIn and Instagram content programmes for companies and founders, including content derived from your existing articles and material.
Newsletters and marketing automation
Newsletter production and automation set-up and management, for example in ActiveCampaign.
Publishing and site updates
Publishing articles and keeping website content current in WordPress or Shopify.
Copywriting from briefs
Landing pages, product descriptions and other copy written to your brief and deadline.
Let's find the right starting point.
Not every business needs a full SEO strategy or a custom AI system. Sometimes the most valuable first step is a focused audit, a better content brief or a more efficient workflow. Tell me what you're working on and we'll find the right scope.
Want to know how a project runs? See how we work →