HR tech · B2B SaaS · UK & IrelandWinning high-intent Core HR searches
An HR software platform needed visibility for commercially valuable Core HR terms in the UK and Irish market.
What I did
- Keyword audit, gap analysis and prioritisation
- Content roadmap and detailed briefs
- New and refreshed content optimised to E-E-A-T and on-page best practice
- Rank tracking and reporting
Fintech · Latin AmericaRegional SEO across five markets
A financial services brand needed content that worked in Mexico, Colombia, Guatemala, Chile and Argentina.
What I did
- Market-by-market keyword research
- Briefs and editorial production
- Content tied to traffic and registrations
E-commerce · EuropeRanking a niche Shopify store
A golf simulator retailer wanted to own a gap in the European market.
What I did
- SEO audit and opportunity research
- On-page and off-page recommendations
- Shopify optimisation and implementation guidance
B2B technologyLanding pages built around search intent
Technology companies needed solution pages that matched what buyers actually search for.
What I did
- Keyword and competitor research
- Landing-page briefs and copy
- On-page recommendations
AI productsHigh-volume copy on a tight deadline
An AI company needed a large batch of on-brand content to support its marketing.
What I did
- 50 quiz descriptions
- Landing pages for six AI generators
- Delivered from briefs within two weeks
Aerospace & defence · UKKeeping the marketing engine running
An international engineering company needed consistent, hands-on content and marketing operations.
What I did
- Newsletters and marketing automation (ActiveCampaign)
- Blog publishing and website updates in WordPress
- LinkedIn content and marketing library management
Food tech · StartupBuilding visibility with customers and investors
A B2C and B2B food tech founder needed people to get to know the business.
What I did
- Social strategy aligned with the business
- Two LinkedIn and two Instagram accounts
- Around 28 posts a month
Commercial real estate · USReaching institutional and private clients
A national real estate finance firm wanted to showcase its deals to large institutional owners and family offices.
What I did
- Marketing plan with stakeholders
- Two to three LinkedIn posts a week
- Copy showcasing properties sold
My own methodAI-assisted content workflows
Teams producing content at scale need speed without losing quality.
What I did
- Research and briefing agents
- Article workflows with human review
- Knowledge bases and quality checks