Work

Selected work. Practical strategy. Measurable progress.

Different industries, different markets, the same goal: content that gets found and does its job.

Industries and markets I've worked in

  • HR tech and B2B SaaS
  • Fintech
  • E-commerce
  • AI products
  • Aerospace and defence
  • Food tech
  • Commercial real estate
  • Latin America
  • UK and Ireland
  • Europe
  • United States
Who I help

Four kinds of teams, four kinds of content problems.

Startups and founders

Getting a new business known, with content that builds familiarity with customers and investors.

B2B SaaS and tech companies

Ranking for the high-intent searches that bring in qualified pipeline.

Established international companies

Keeping content, newsletters and automation running consistently, week after week.

E-commerce and consumer brands

Getting products and services found in competitive or niche markets.

Projects by industry

What the work looked like

Clients are described by industry and market, not named, to respect confidentiality.

HR tech · B2B SaaS · UK & Ireland

Winning high-intent Core HR searches

An HR software platform needed visibility for commercially valuable Core HR terms in the UK and Irish market.

What I did

  • Keyword audit, gap analysis and prioritisation
  • Content roadmap and detailed briefs
  • New and refreshed content optimised to E-E-A-T and on-page best practice
  • Rank tracking and reporting
Fintech · Latin America

Regional SEO across five markets

A financial services brand needed content that worked in Mexico, Colombia, Guatemala, Chile and Argentina.

What I did

  • Market-by-market keyword research
  • Briefs and editorial production
  • Content tied to traffic and registrations
E-commerce · Europe

Ranking a niche Shopify store

A golf simulator retailer wanted to own a gap in the European market.

What I did

  • SEO audit and opportunity research
  • On-page and off-page recommendations
  • Shopify optimisation and implementation guidance
B2B technology

Landing pages built around search intent

Technology companies needed solution pages that matched what buyers actually search for.

What I did

  • Keyword and competitor research
  • Landing-page briefs and copy
  • On-page recommendations
AI products

High-volume copy on a tight deadline

An AI company needed a large batch of on-brand content to support its marketing.

What I did

  • 50 quiz descriptions
  • Landing pages for six AI generators
  • Delivered from briefs within two weeks
Aerospace & defence · UK

Keeping the marketing engine running

An international engineering company needed consistent, hands-on content and marketing operations.

What I did

  • Newsletters and marketing automation (ActiveCampaign)
  • Blog publishing and website updates in WordPress
  • LinkedIn content and marketing library management
Food tech · Startup

Building visibility with customers and investors

A B2C and B2B food tech founder needed people to get to know the business.

What I did

  • Social strategy aligned with the business
  • Two LinkedIn and two Instagram accounts
  • Around 28 posts a month
Commercial real estate · US

Reaching institutional and private clients

A national real estate finance firm wanted to showcase its deals to large institutional owners and family offices.

What I did

  • Marketing plan with stakeholders
  • Two to three LinkedIn posts a week
  • Copy showcasing properties sold
My own method

AI-assisted content workflows

Teams producing content at scale need speed without losing quality.

What I did

  • Research and briefing agents
  • Article workflows with human review
  • Knowledge bases and quality checks
Next step

Want to see how this could work for your business?

The most relevant project is the one that solves your current challenge. Let's talk about your goals, your existing content and where extra SEO or content expertise would make a difference.